In NLP, there is a well-known saying: "There is no content in content worth knowing. The only content is Context, Process and Structure."
Content is the meaning we put on our internal representations. Because meaning is unique to each individual, the content of one person's experience is not the same as another's — even when the external event is identical.
Process is the order and sequence of steps that results in a specific outcome. It is the structure of how something happens, not what it is about.
NLP practitioners work primarily at the level of process rather than content. By understanding and changing the process — the sequence, structure and submodalities of an experience — a practitioner can create change without needing to know the specific details or story behind the presenting problem.
See also: What is the Meta-Model? | What is NLP?